Marketing Guidelines

Developers using HDC-financing to construct affordable housing are required to adhere to the marketing and tenant selection policies and procedures. ?The Marketing Handbook provides developers and designated managing agents with useful information and direction for preparing its marketing plan and developing procedures consistent with HDC's policy objectives.

The primary objective of the marketing, lease-up, and sales effort is to ensure that the process is fair and provides equal opportunity to all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition, the process should affirmatively further fair housing by promoting racial, ethnic, income, and geographic diversity among residents and within the neighborhood, and by providing applicants with mobility, vision, or hearing disabilities that require accessible/adaptable units priority for those units.

HDC's guidelines are consistent with laws governing Fair Housing and Equal Opportunity and the owner needs to be aware of its responsibilities to comply with all such requirements and the requirements of any other governmental agency.

Marketing Handbook?(Updated 2020)

Notice on Changes to Marketing Handbook Effective 1/31/2020

HPD-HDC Tenant Selection Criteria August 2019

Asset Limits and Property Ownership Policies

List of Attachments

Download the Marketing Handbook Attachments [.zip, 10.1?MB]


The New York City Housing Development Corporation (HDC) has provided guidance and updates to the marketing, lease-up, and on-going compliance protocols in an effort to help mitigate concerns pertaining to the COVID-19 Pandemic.?As this crisis is evolving and circumstances may change, HDC will continue to provide updates as information becomes available.? Please check here regularly for additional updates as they are issued.

Please contact us at? any questions.

COVID-19 Guidance & Updates (Updated 12/08/2020)

List of Attachments for Download

10.10.1 IRS Electronic Signature (e-signature) Program memorandum
Attachment L-1 (TEMP CHECKLIST_COVID-19)
Third-Party Eligibility Certification (FOR THIRD- PARTY CONSULTANT SUBMISSIONS)
Certificate of Disability Cover Letter (FOR USE DURING COVID-19)